Sears, a Onetime Retail Giant, Reshaped America – The Wall Street Journal. https://www.wsj.com/articles/sears-once-americas-biggest-store-collapses-into-bankruptcy-1539595803
At least some of the past or present Sears execs understood the problem. Sears cut costs improperly and diid not invests enough in the stores. Compared to other department stores, the customer experience was lacking at Sears.
Sears does have the potential for a future. But, it will need to consider what that future will look like. In Nearing the End, I give a plausible suggestion.