The increased focus on saving is not surprising given the financial strife many saw first hand. Also, penny pinching helps allow for greater consumption.
Many are cognizant of the reality that many social programs will be depleted by the time one may need it, so savings plays a more important role than ever before.
More entrepreneurs provide ways to bridge the gap in access to luxury goods for budget conscious consumers. The market idea is clever. Early adopters, who are willing to spend any amount for access to a product, provide affordable access to late adopters.
Many people let luxury goods sit lightly used. Why not recoup some of the value for future purchases? Budget conscious consumers now have access to goods without spending exorbitant amounts of money on products no one really needs.