Cash-Strapped Small Businesses Turn to GoFundMe – The Wall Street Journal

Most charitable donations people make are to nonprofit organizations. Schools, hospitals, churches, and others. The above brings light to an interesting expansion of charitable giving.

Donating to keep a small business in business is a novel idea. Helping a small business owner make ends meet will keep a key contributor to a community around for longer. Not hard to see why people might choose to do so.

On the other hand, a person can simply patronize the small business more often or provide an investment with reasonable return expectations other than handing money over.