BRAND REVIEW: ESPN

My name is Christopher Peter and welcome to The Christopher Peter Review, which is your source for the both the economic and political side of life.

The worldwide leader in sports is a key cog of the Walt Disney Corporation and a steady leader in ratings for sports commentary and news content. But, like many market leaders, there are areas of the brand that consumers find unappealing. Some areas where the brand simply is underperforming.

In the podcast episode below, I discuss the ESPN brand from a perspective of how one might go about competing with them. Please experience this brand review below.