My name is Christopher Peter and welcome to The Christopher Peter Review, which is your source for the both the economic and political side of life.

Running a business is an extremely difficult challenge in itself. Growing that business into a brand that the market understands and trust is even more difficult. Consumers are brand conscious because it helps navigate the sea of endless competitive options. For instance, most people trust the Apple or Samsung brands more than the local offering at the nearest Best Buy.

How well a brand manages change is important. Especially change occurring outside of its sphere of control. In this podcast episode, The Good Brand, I discuss the importance of branding and look at how the explosive growth in interest in women’s basketball is being handled by the brands associated with it.