REMAINING COMPETITIVE ADVANTAGE

Walmart employee app gives physical stores more power – Business Insider

WALMART ADVANTAGE

The ability to sell to cash customer is a slight advantage Walmart has on Amazon, but the ability to leverage store inventory as well as distribution inventory is another.

The only problem with the new strategy is the ability of the Walmart workers to effectively satisfy customers. It is no secret Walmart struggles with in-store customer service. The increased engagements may not improve the perception.

As Amazon continues to consider brick and mortar stores, retailers need to figure out how to improve the in-store experience to keep consumers coming back. Amazon is not perfect in its service by any means, but provides convenience.

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