My name is Christopher Peter and welcome to The Christopher Peter Review. In this podcast episode, I lead a discussion on how to bridge the divide in our society and whether either side can reasonably extend an olive branch to the other. Please experience this podcast episode below.
My name is Christopher Peter and welcome to The Christopher Peter Review.
The art of marketing is crafting messages to prospective consumers that create connections between a particular brand so that consumer will select the product and service offerings from that brands rather than a competitor product. Does not have to be a real connection at first, as long as products move off the shelf. Many are not. Commercials focus greatly on entertainment and less on the real issues surrounding the brand, its offering, and reliability of both. As long as you are entertained, you are probably going to buy their product.
The entertainment factor is important. There is no nation on earth that really spends the amount of money on entertainment and leisure than Americans do. We have more sports leagues than any other nation. Soccer is king in many nations, largely because it is the only team sport available. In contrast, Americans will find ways to make anything a sport. We liked to be entertained. If you cannot be useful, at least be entertaining.
I believe that entertainment is important, but in the sphere of politics, there is a need to be effective, efficient, and honest more so than entertaining. In politics, the more entertaining a person is, the less likely we should trust that individual. They probably spend a great deal of time telling stories to distract from the lack of time actually doing the job they promised to do. Our thirst for entertainment can cloud our judgment at times. We saw this during the Obama Era, where people who listened to his presidential speeches versus those who watched them had different reactions. Just hearing the speeches, people seemed to hear the gaps between the expectations and his administrations performance.
In the podcast episode, Storytellers, I discuss the impact on the quality of our national discourse political narratives have on distracting voters from debating the real facts, evidence, and data of the issues that are important to their outcomes. Please experience the podcast episode below.
